How do you get the most out of your product’s packaging? Which tools can you use to create a competitive design? And what else do you need to look out for?
Product packaging can be complicated. And it can easily seem like you will never catch up with the big brands and their advertising budgets.
Now, we are here to prove you wrong. You can create an eye-catching packaging design no matter the size of your business or the budget you have available.
In this article, we will share our favourite and most effective tips on how to create packaging designs with custom stickers.
We will cover everything from materials, to logo stickers and the best ways to find amazing artwork. Read on to find out more.
- Choose a cardboard base
Your packaging not only speaks for your product. It also represents your brand. This includes the values, standards, and beliefs you communicate to consumers.
Of course, branding depends on your industry and the products or services you offer. However, there is an association that consumers across multiple industries will appreciate: high quality.
Did you know that consumers consider products in cardboard packaging to be of higher quality? This 2018 study found that we even perceived them as more artisan.
This shows that you can set your product up for success by picking a cardboard base that will prime your customers for the remarkable product quality you are delivering.
- Let your material shine
Yet, simple cardboard packaging can often look plain. But it does not have to. This is where your custom stickers come into play.
A whole host of stickers printers offer different sticker materials. If you are looking for a UK-based sticker maker, have a look right here and find a wide range of effect materials.
When you think of stickers, you might be thinking of your standard white colour. But with effect materials like glitter, gold, silver, or metallic, you can create so much more.
Just have a look at the image below. The cardboard base and the holographic sticker used create a premium look that makes your product stand out.
- Use an online design tool
We have the perfect base and a great variety of materials to choose from. All we need now is a stunning design or logo that will brand your products.
If you have design experience or are working with an agency, this step will not be a problem for you. All you have to do is submit your design at the highest possible resolution.
However, if you are new to the world of design, this step can be a little intimidating. But do not worry, it does not have to be.
Instead of worrying about vector files and photoshop, you can take a more effective route and make your own stickers with online design tools. These are free to use and offer hundreds of print-ready elements and templates you can edit.
This way, you can create a high-quality product design that will leave your customers wanting more in minutes.
And now it’s your turn! With these tips and tricks, you can create a stunning product design that can compete with big brands. Where are you going to start? Please let us know in the comments below.